Anyone experiencing the “lipstick effect”?

I made the mistake of turning on CNBC yesterday while the latest Congressional dog-and-pony show was on air. One of the politicians was questioning the Fed dude on the mark-to-market accounting doo-dad: “can marketing this mark-to-market help find a market for the mark?” WTF?

Honestly, this economic meltdown is giving me wrinkles.  And it looks like I am not the only one. Consumer research group Mintel projects that the anti-aging product market will grow 20 percent over the next five years. Maybe the “lipstick effect” is more than a convenient buzz word? Personally, I am trying to rein in my cosmetic spending, but I also buy WAY too much of the stuff. 

Are you “splurging” on beauty products? If so, what?