Did you know that CVS is unrolling a beefed up beauty department called Beauty 360? So far, they have locations in CA, CT and DC. The competition is concerning some estheticians–but it looks like they are dippng a toe in the prestige market and are a more mainstreamed Sephora (if that’s even possible).

That said, a stroll past my local CVS (to be fair, one that is sans Beauty 360), leads me to believe they may need a little help in the marketing department.

The welcoming sign that invites shoppers to "Beauty"

The welcoming sign that invites shoppers to "Beauty"

Makes you want to rush to this in-store event

Makes you want to rush to this in-store event

The best seller display... Highlighting with neon orange is an interesting touch

The "item of the week" display... Highlighting with neon orange is an interesting touch

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